I specialize in custom lingerie design; during my 15 years working on the supplier side of the industry I gained vast experience developing ranges from concept to production - bringing visions to life - ensuring every garment is crafted to perfection.  As a detail-oriented and curious designer with a glamour focus, I love to experiment with new techniques, fabrications and shapes.  ​

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Alongside trend and market research, material development and creative design, I collaborated daily with an in-house sample room, technical teams and off-shore factories. This work, combined with an extensive background in sourcing and costing, enables me to balance creativity with commercial viability from both cost and production perspectives. This experience allows me to problem-solve in advance, asking relevant questions early on.

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I conceptualised for brands including Ann Summers, Bluebella, Rouge Gorge, Boux Avenue, Bravissimo, Marks & Spencer, Topshop, Lipsy and Next - consistently designing and inspiring best-selling, standout, yet inclusive collections tailored to specific customer personas, regularly leading to repeat orders and recolors.

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But where did the story start…?

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Contour Fashion has been my passion since the age of 14, when I became inspired by ornate Elizabethan sculpted dresses in TV period dramas and discovered the DMU Contour Fashion degree at The Clothes Show. This passion developed into an obsession for glamorous lingerie - making the wearer feel confident and empowered from the inside out!

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